Spanx® Founder Sara Blakely Gives Moonrise Jewelry a Leg Up™
From the cover of Forbes magazine as the youngest self-made female billionaire in the world to one of Time magazine’s 100 most influential people in the world, Spanx® Founder Sara Blakely still finds time to help women feel great about themselves and their potential. One way she does this is through Leg Up™, a promotion where Spanx® highlights women and their business/products in the national catalog, on spanx.com and through their social media channels including Spanx® blog, The Rear View™. It’s Blakely’s way of fulfilling her goal to “empower women entrepreneurs.” It is inspired by her amazing journey from a one-woman company headquartered in a small apartment with only $5,000 in seed money, to heading a thriving $1 billion business. She and the Spanx® team have just selected their next Leg Up winner, Moonrise Jewelry, based in Cape Charles, Virginia.
As Oprah gave Sara her big break by naming Spanx® as a ‘Favorite Thing’, Blakely is paying it forward by endorsing Moonrise Jewelry Founder Meredith Restein, an undiscovered designer who handcrafts coastal-inspired jewelry on the remote seaside of Virginia’s Eastern Shore. “Everybody needs a Leg Up™ in the beginning of starting a business,” is Blakely’s philosophy. “I’m proud to support Meredith who has managed to successfully fuse fun, exotic design with an admirable social enterprise. I love feminine, funky statement jewelry and plan to pair the Real Orchid Necklace and the Fish Leather Cuff all summer long!” said Blakely, admiring her favorite Moonrise Jewelry pieces.
Moonrise Jewelry’s signature line of traffic-stopping real orchid necklaces and innovative “reel” fish leather bracelets caught Blakely and her staff’s fancy, catapulting Restein to the top of the many worthy female entrepreneurs, which puts the winner in front of millions of Spanx® fans. Restein’s jewelry designs will be featured in the current consumer catalog as well as the company’s hugely popular website and social media channels.
“To say it's an incredible honor to be recognized by such a dynamic and successful entrepreneur as Sara Blakely, is an understatement,” said Restein. “With this ‘Leg Up’, she's given me the boost I needed to take my business to the next level. I'm determined to make her proud, and see this as my chance to realize one of my earliest business goals– to create new opportunities for other women in my rural community through a stylish and sustainable local enterprise.”